4. Marketing

Multiply your search engine traffic

Your monthly Web Analytics discussion with your advisor will show how much traffic you are receiving and where it is coming from. Although your site is now listed on the major search engines, the amount of competition in search engine results means traffic will probably be very slow, particularly at first.

In order to identify the most effective way of increasing this traffic, your advisor will help to develop a marketing plan to help you stand out from your competition by producing an Optimiser Report. This report will identify the most common keyword phrases your customers are using, listing the search results that your website needs to target to attract the most site visitors.

There are two ways to use this information to increase search engine traffic.

> I want to increase natural search engine traffic

If you’ve ever used Google or Yahoo Search, you know that some keyword searches can produce thousands, if not millions of natural results.

For your website to get noticed when users search for keywords relevant to you, you need to be one of the first results on page one. A normal user will often find someone offering what they want or an answer to their query within the first page of links, so if your website isn’t represented well here, a lot of traffic will never discover your wonderful new website.

You can use the Optimiser Report and the Traffic Accelerator program to tailor your website to reflect the most effective target keyword phrase, used by your target audience.

It can take a while for your website to rise through the results to a page one position as the search engines reassess rankings over time and gradually learn to trust the quality of your content. But as you rise, you will see a gradual increase in traffic.

» Get the Optimiser Report

» Get the Traffic Accelerator

 

> I want immediate targeted search engine traffic

It is possible to use the >sponsored results to achieve an increase in search engine traffic immediately.

Sponsored results are the highlighted results across the top and down the right column of the natural results. These mini-adverts respond to keyword phrases, just as natural results do, but because they are paid, their appearance is governed by how much you are willing to pay for each click.

With Ad Manager, your advisor will manage a detailed campaign on your behalf, placing adverts where your customers are looking whilst providing cost effective and immediate results.

Adverts will generate traffic, but your site needs to convert those visitors into sales. Click Catcher will design specific landing pages for each of your adverts, every one designed to close more sales on your products by delivering on the promise of the advert.

» Get Ad Manager

» Get Click Catcher

 
At each stage, your Online Business Advisor works with you to tailor a marketing strategy to bring in sales, not just traffic.
BUDGET PLANNER
Optimiser Report $415 > get it
Traffic Accelerator $225/mo > get it
Ad Manager $385/mo > get it
Click Catcher $70/page > get it

 

Want to get your business online? Contact Web Secure on 1300 725 913

 
Home | About Us | Internet | Hosting | Products | Phone | Mail | Contact
Phone: 1300 725 913
© WEBSECURE 2008-2012. All Rights Reserved.
Code of Ethics | Privacy Policy | Terms Of Use | Terms and Conditions