Have Your Voice Heard with Email Marketing
A monthly newsletter to your existing client base is one of the most proven methods of promoting repeat business.
Have Web Secure produce your monthly newsletter for you. Each newsletter will contain an article of original content (approximately 500 words) focused on product launches, news relevant to your business, or industry issues designed to provoke interest and drive click-through.
With a template designed to fit in with your brand style guide, you can use Web Secure’s Bulletin Publisher to continue a productive dialogue with your customers long after their first purchase.
Features
Free Management and Installation
We install an email marketing application on your website that enables you to collect email addresses from your customers and send email newsletters.
Choose Your Own Design
Web Secure will design a newsletter template to coordinate with your company style guide. Integrating your own logo and colours, your email newsletter will strengthen brand awareness every time it hits an email inbox.
Benefits
Monthly contact with your customer base - Optimised articles to promote repeat visits
- Promote your products to qualified readers
- One article per month, approx 500 words
- Customised company template
- Includes fully featured email newsletter database
To order, simply call 1300 73 83 01 and acquire for the Bulletin Publisher Program.
Or order a free review of your website today and we'll tell you your prospects for success
Frequently Asked Questions
Does email marketing involve spam?
Spam emails are a huge nuisance to everyone, and can quickly have negative repercussions for a company. Also highly illegal, with fines of up to $1.1 million dollars, it is very important to ensure the email marketing strategy you employ avoids being identified as spam.
Spam is 'unsolicited email' and is usually sent through the use of computerised algorithms to calculate millions of random email addresses.
To avoid your email marketing being labelled as spam, you need to ensure certain things.
Firstly, solicited email is not spam. If your customers agree to receive emails from your company as part of their registration or payment process in your site, you build up an effective mailing list of people who are willing to receive your information.
Secondly, you need to include instructions at the bottom of your email to allow recipients to unsubscribe, should they decide to no longer receive your material.
It is very important to treat email marketing carefully, but by observing the above restrictions, your solicited email marketing campaign is assured of receiving a far more favourable response.
Will my newsletters be formatted to be consistent with my current website design and style?
Yes. Web Secure will customise your newsletter template with your existing site templates, ensuring all of your marketing is consistent with your brand. The setup cost to install and customise Bulletin Publisher is $350.00.
What input will I have to the newsletter content?
Each month, you will be invited to provide a story idea or theme to form the basis for the newsletter. Maybe you're having an end of year sale. Maybe you have new products to celebrate. Your consultant will contact you to discuss possible ideas. If there is nothing specific required, your consultant will be able to create a story idea for your approval, based on their research.
