Newsletter || Web Secure || Email - the Forgotten Marketing Tool

Email – The Forgotten Marketing Tool

By opening and reading this email, you have just demonstrated the effectiveness of email marketing. By doing so, you are re-exposed to our brand, introduced to additional services on offer and are more likely to trust Web Secure as knowledgeable partners in the online marketing field.

Now imagine how a similar email marketing campaign through a monthly newsletter of balanced product information and relevant industry articles could produce the same results in your customer base.

Web Secure can give you those results with our new Bulletin Publisher service, producing a professionally written email newsletter, just like this one, every month.

Do you want to increase repeat business from people who have already proven their purchasing power, promote brand loyalty and build a strong sense of community between you and your customers?

Why Does Email Marketing Work?

True customer-based email marketing – not spam – now makes up an estimated 27% of a users inbox. This illustrates how receptive your previous customers are to receiving email marketing from you!

And there are obvious price benefits to producing an email campaign instead of a direct mail advertisement with the removal of printing and delivery costs.

So if the average internet user is willing to receive such a high amount of marketing material on a regular basis, and email marketing is far more cost efficient than traditional direct mail, doesn’t it make sense to analyse ways of improving the performance and click through of this marketing?

Are You Talking to Your Best Customers Enough?

Let’s crunch some numbers.

It is a well established economic fact that, for most businesses, 80% of their sales will come from 20% of their customer base. For some, the ratio is closer to 90 / 10. What this means is that the business coming from a small number of established customers usually far outweighs that from new customer acquisitions. Yet most businesses spend 80% of their effort and marketing budget chasing new customers that will most likely only produce 20% of their business income, a complete reversal of that ratio.

Why are companies only spending 20% of their time talking to their best customers? Because the common assumption is that sales growth is generated by converting new customers. Genuine sales growth is almost always produced by maximising results from an established customer base, and that means giving them more attention.

Wouldn’t it be better for your business if you could increase business from this group to 85% or 90% of your sales? By doing so, you would be relieving pressure elsewhere in your business and reducing the need for so much effort on customers that don’t have a major impact on your bottom line.

Understanding this ratio and managing resources accordingly is the secret of many of the most successful businesses. Email marketing is one way of building sales from your best customers – the 20% that make up 80% of your business – and doesn’t that make more sense?

Email Marketing Means Repeat Business

Email marketing should not be an afterthought to your online marketing campaign. It can become the jewel in your business crown as you build strong repeat business and powerful brand recognition for a much clearer return on investment than other more popular areas of online marketing.

Web Secure has different email hosting solutions designed to not only meet your communication needs but also to allow flexibility for effective post-sale marketing. We also have the new Bulletin Publisher service to provide you with an effective monthly email service designed to enhance your brand and build your business.

Why wait when customers are out there reading and responding to emails right now? Talk to Web Secure about an email marketing strategy today.

For more information, read the pricing and service information here or call 1300 725 913.